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Berlin: Sergej/Mate New Global Sponsor
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Monthly and Quarterly Magazines Reach Swiss, Austrian and German Gay Men
2005-01-04
Chicago, IL and Berlin, Germany – Berlin-based Sergej Medien- & Verlags- GmbH (Sergej Publishing) has become the newest Global Sponsor of Gay Games VII Sports and Cultural Festival, scheduled for 15-22 July 2006 in Chicago USA.
In an agreement announced jointly in Berlin and Chicago, Sergej Publishing becomes a Bronze Global Sponsor with an in-kind advertising contribution at almost US$200,000 (150,000 Euros). Sergej monthly magazines are news, entertainment and lifestyle magazines with a circulation of 90,000 in Berlin, Nürnberg, Stuttgart, Dresden and Leipzig, Germany. Mate Magazine is a quarterly glossy gay male lifestyle magazine focused on body, style and travel and has a circulation of 50,000 throughout Germany, Switzerland and Austria. Gay Games advertising and promotions with Mate and Sergej begin next month.
"We are extremely proud to support the Gay Games in Chicago," said Olaf Alp, publisher. “The Gay Games movement has changed lives, challenged bigotry, and reduced stereotypes for more than 20 years. We’ve taken the time to get to know the people in Chicago. They share the same goals and values as the LGBT communities here in Germany and Europe and are working very hard to make Gay Games VII welcoming for the whole world. We look forward to working with them to encourage Germans and other Europeans to travel to the Chicago in 2006 and participate in the seventh quadrennial Gay Games.”
“Our new partnership with Sergej Publishing is a great example of how the Gay Games can build bridges,” said Kevin Boyer, Chicago Games, Inc. (CGI) Board Co-Vice Chair and Chair of the Marketing Committee. “The mission of the Gay Games is to create greater understanding through sport and culture. Each time the world’s LGBT community comes together for the Gay Games, the entire world benefits. In times like now, with world governments at odds over policies that affect every human being, the Gay Games and its ongoing mission take on special relevance. Joining together we send a message about peace, tolerance and unity. We are thrilled to have the support of our new friends in Berlin as we look forward to 2006.” Boyer traveled to Berlin in early November to meet with LGBT sports leaders at an event hosted by Vorspiel Sportverein für Schwule und Lesben – Berlin’s largest LGBT sports organization.
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